Retail

National Instant Oil Change Franchise


Overview

Audiences

  • New-hire technicians
  • Males
  • Car and video game lovers
  • Large number of Gen Y’s (Millennials)

Challenges

  • Previous program – paper manual
  • Previous time – 60 days to complete
  • Expensive
  • Technicians not completing training
  • Required myriad time from store manager

Solution

  • Web-based training (gamification)
  • Web-based testing
  • Structured field experiences
  • Observe/Do/Certify approach

Measurable Business Results

  • Reduced time to completion (from 60 days to 10 days)
  • Doubled completion rate
  • Reduced manager time by 75%
  • Savings of $238K per year
Jim Guilkey

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