Retail
National Instant Oil Change Franchise
Overview
Audiences
- New-hire technicians
- Males
- Car and video game lovers
- Large number of Gen Y’s (Millennials)
Challenges
- Previous program – paper manual
- Previous time – 60 days to complete
- Expensive
- Technicians not completing training
- Required myriad time from store manager
Solution
- Web-based training (gamification)
- Web-based testing
- Structured field experiences
- Observe/Do/Certify approach
Measurable Business Results
- Reduced time to completion (from 60 days to 10 days)
- Doubled completion rate
- Reduced manager time by 75%
- Savings of $238K per year
