Global Nutrition Group
- Internal Personnel
- Healthcare Professionals
- 30% of sales reps’ time spent on training
- No way to track training at individual locations
- Training did not provide competitive advantage
- Limited training to support distributor sales initiative
- Learning and Resources Center
- Online training: pump simulations, product information, etc.
- Online resource center: reference guides, calculator, tools, etc.
Measurable Business Results
- Pilot testing data
- Estimated 50% reduction in the time sales reps spend on training customers
- Competitive advantage as customers become reliant on the Learning and Resources Center – increased switching costs
- Includes sales DVD for sales reps to engage potential customers