Global Nutrition Group



  • Internal Personnel
  • Distributors
  • Healthcare Professionals


  • 30% of sales reps’ time spent on training
  • No way to track training at individual locations
  • Training did not provide competitive advantage
  • Limited training to support distributor sales initiative


  • Learning and Resources Center
  • Online training: pump simulations, product information, etc.
  • Online resource center: reference guides, calculator, tools, etc.

Measurable Business Results

  • Pilot testing data
  • Estimated 50% reduction in the time sales reps spend on training customers
  • Competitive advantage as customers become reliant on the Learning and Resources Center – increased switching costs
  • Includes sales DVD for sales reps to engage potential customers
Jim Guilkey

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